Ceci Freed Portfolio

Earthjustice


Leading and redefining social design and video for the world’s premier environmental legal nonprofit

— POSITION

Sr. Motion & Digital Designer


— DATE

Since February 2025


— STATUS

Full-time

As a Sr. Motion & Digital Designer at Earthjustice, my work spans explainer videos, carousel, data visualizations, and static stand-alones. My work is seen by by an audience over 1.1 million followers across platforms, with monthly view counts over 5 million. I've designed our top performing Instagram posts, as well as top-performing video and static ads across our paid media program.


In my role, I help lead video strategy for the Communications Team. I have evolved the look and style of our paid and organic videos: I've incorporated data visualization animations into our pieces, elevated our recording studio backgrounds, and enhanced our motion graphics. I am the post-production lead, with final edit on social media videos. With a small team, I assist my teammates in scripting and production.

Work by Topic

Defending Public Lands

Earthjustice has defended public lands in court for decades. During my tenure, I developed video and design content that ranged from informing our viewers about the Roadless Rule to explaining how the Congressional Review Act was being used to sell out these cherished lands.

Protecting the Roadless Rule


This short, nature loop reel was part of our Roadless Rule campaign. It focused on bringing in new followers to our work by creating engaging, simple work that users could interact with.

Carousel design that explains how the Congressional Review Act is being used to sell out Public Lands.

Infographic

Design that contextualizes the numbers that make up the Roadless Rule

SMS Graphic

Design aimed to grow our SMS audience

Repeating text design. These designs were optimized by platform, with the series running as a carousel on Instagram, but as a single stand-alone on Facebook.

Protecting Endangered Species

The Endangered Species Act has broad, bipartisan support. It has been 99% effective in saving species under its protection from extinction. Despite this, the Act has been under attack

Have you heard of the ‘God Squad’?

— MY ROLE

Video Editing

Motion Design


— ADDITIONAL SUPPORT

Filming: Chris JB for Earthjustice

Additional Motion Graphics: Casey C. for Earthjustice

Stock Footage: Getty


— DATE

2026

This top-performing fundraising ad features one of our attorneys breaking down what the ‘God Squad’ is and how it’s affecting Endangered Species.


Challenging AI Data Centers

When AI Data Centers break the law, Earthjustice is there to hold them accountable. When xAI built an illegal power plant to power its data center, Earthjustice took action. In my role, I made explainer videos and graphics to

What’s our lawsuit about?

— MY ROLE

Video Editing

Motion Design


— ADDITIONAL SUPPORT

Studio Filming: National Association of Broadcasters

Location Filming: Brad Z. for Earthjustice

Stock Footage: Getty


— DATE

2026


Many of our viewers and donors are interested in knowing what our lawsuits are about and how we’re using the law to hold companies accountable. When editing, I translate complex legal information into digestible insights for our audience.